Since 2002, the eighth China International Furniture Fair in Pudong New International Expo Center since its furniture, hotel and medical food series of three major exhibitions have reached or exceeded 200,000 square meters, of which Furniture Exhibition Hall area More than 30 million square meters, the net area of 170,000 square meters booth (including the Expo Hall of furniture production equipment and raw and auxiliary materials exhibition). With the new international decade of strategic cooperation, to ensure the Bohua the next decade long-term, stable development goals.
China's reform and opening up more than 30 years, Shanghai has become the world's fastest-growing exhibition industry. Over the past decade, Bohua's exhibition with an average annual growth rate of more than 10%, which in 2007 and 2011, respectively, to 23% and 38% growth rate. Bohua 2014, including Guzhen Lighting Expo and Chengdu hotels, clean exhibition exhibition hall will be a total area of 880,000 square meters, an increase of 20.3% over 2013. Bo Hua in Pudong New International Expo Center of the rented area of 637,275 square meters. In 2014, Bohua's booth area of 433,451 square meters, the exhibition utilization rate of 49.3%. Venue utilization is one of the most important indicators for the organizers to choose the venues, while Bohua in the new international exhibition held an average site utilization rate of 55% or more. The utilization rate of Pudong New International Expo Center is one of the key elements of Bohua's long-term strategic cooperation with New International.
Focusing on mature projects and sustaining sustainable growth is Bohua's long-standing track record. The next decade, Bo will further focus on furniture, hotels, pharmaceutical / food raw materials and equipment, as well as yacht leisure four series of exhibitions. After 2016, the new international will Bohua and then provide a 200,000 square meters of land lease period, so that Bohua have the opportunity to spin-off existing exhibitions, acquisitions and start new exhibitions, based on the Bohua in the new International Of the exhibition area from 637,000 square meters in 2014 to 80-90 million square meters. China's economy has entered a new normal in the development of medium-speed, China's foreign economic and trade exhibition will also enter a show to enhance the quality and line-line interoperability as the main goal of the new normal. The positioning of the exhibition will also change. In 2014, China International Furniture Fair has begun to transform, export-oriented, high-end domestic sales, original design and fashion lead as the leading exhibition, has achieved very good results, after the show, 284 new exhibitors, 2015 Furniture Fair and exhibitors to expand the survival of the fittest, improve quality, laid a very solid foundation.
At the same time, the new International Expo Center also launched this year to enhance the quality of service of new initiatives. We aim to build a new international service center in China with the aim of improving quality. We look forward to a win-win cooperation with Shanghai New International Expo Center in the coming ten years. The exhibition industry takeoff building blocks.